ABOUT US
What makes an agency different? Why should you consider working with Cambridge MR when there are many good agencies out there? We believe that our strength is our experience.
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Food & Drink
Cambridge MR has a unique understanding of what makes this marketplace tick. We test more products than any other UK research agency and have a normative database of thousands of new products evaluated through our Fast Foodfax Market Intelligence service.
RETAIL
It doesn’t happen if it doesn’t happen at retail level. At Cambridge MR we understand the importance of the point of purchase experience to a product’s success and design research holistically to address the key issues driving this success.
Editorials
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Foodfax December 2011
The Cambridge review of product innovation in 2011 is now available 2011 Drawing together a…
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Foodfax November 2011
Iceland understand their market and create innovative ideas, well priced and unmistakably presented. They are…
Partnerships
The Grocer New Product Awards 2012
The New Product Awards are brand new for 2012 launched by The Grocer in association…
Read MoreA Partnership with Asda
Cambridge MR has partnered with Asda on the largest programme of product testing ever undertaken…
Read MoreFood & Drink
Food & Drink – it is at the heart of what makes us unique; every nationality, every region has its own Food & Drink traditions and distinctive personality. CMR understands this. Every day we help Manufacturers and Retailers deliver products which delight customers. Click below to find out what makes us unique
retail
Some agencies specialise in understanding Consumers, some in Retailers. At CMR we think this is a false distinction. Some of our most compelling insights come from the interactions of the two. We think this makes our approach different to anyone else. Click below to find out why.
