ALISON EDDERSHAW, Senior Research Analyst
Experience
Alison joined CambridgeMR in 1991 after training as Research Executive at The MVA Consultancy.
Sector Experience
Food & Drink, Social Research, Retail Strategy
Areas of expertise
Alison has spent her career to date taking research data and bringing deep insights to clients through the application of Advanced Analytics using SPSS, QPS & ExcelStat
She keeps at the leading edge of current analytical methods and advises clients as to the best techniques to drive more insight from the data
Profile
After gaining a BA Hons in Geography from University College London, Alison began her career at The MVA Consultancy as a Research Executive as part of the Social Research Team.
Joined CambridgeMR as a Research Executive & over the years continued to expand her understanding of statistics and the use of sophisticated analytical techniques whilst continuing to work on adhoc and continuous food and drink projects.
Alison works with the in-house Analysis team in the use and application of advanced techniques, including ANOVA, regression, correspondence analysis, CHAID, Factor and Cluster Analysis, as well as in the effective application of our Simulated Test Market Model
