Jeanette Vivier, director
Experience
Jeanette recently joined Cambridge Market Research, having previously headed up the CPG team at a global research agency and more recently having held a role as key international account manager
Sector Experience
Food & Drink, including Alcoholic Drinks, Personal Care Products as well as Homecare, Detergents and Cleaning Products; Retail & Shopper
Areas of Expertise
New Product Development, Branding and Communications, Quantitative research specialist offering strategic, solution-oriented, expertise
international Expertise
Jeanette began her career in South Africa, where she developed a strong understanding of conducting complicated research projects in less developed countries. Jeanette has been based in Europe for the past 14 years, during which time she spent 3½ years working in Switzerland. The majority of her work has involved international projects which require cross country analyses and recommendations
Profile
Jeanette has over 25 years market research experience, having joined Research International, via the Unilever graduate recruitment scheme, after graduating with a triple degree in Sociology, Psychology and Marketing. She has also completed post graduate studies in Statistics and Consumer Research and is a member of the MRS
Jeanette has many years experience in the consumer packaged goods market, having held senior positions at Ipsos, where she was dedicated to the P&G account for five years and headed up the UK CPG team for two. More recently, Jeanette held a global account director role at Millward Brown, where she specialised in branding and communication research. She is particularly experienced at providing strategic, research based, recommendations and is passionate about new product development
