Lucy Mutter, ASSOCIATE Director
Experience
Lucy joined Cambridge Market Research Ltd. in 2008 with a background in food marketing having previously worked as a Brand Manager
Sector Experience
Food & Drink, Children & Babies, Retail Strategy
Areas of expertise
Strategy, New Product Development, Brand Development, Segmentation, Qualitative & Quantitative. Lucy is an experienced moderator
International expertise
Experienced International researcher having done work for both UK and International clients with projects conducted in the UK, Europe and the USA
Profile
An experienced researcher with the last 5 years spent in the food sector
A true Quantitative and Qualitative researcher comfortable with both methodologies
Clientside experience having completed a 6 month secondment to a major client in 2011
Lucy has an MA (Cantab) in Archaeology & Anthropology from Cambridge University and a Post Graduate Diploma in Library & Information Management from Manchester Metropolitan University. She holds a certificate in marketing from the Chartered Institute of Marketing (CIM). She is an Associate member of the Market Research Society (MRS) and a member of the Chartered Institute of Marketing (CIM)
