Ruth Gosling, Research Manager
Experience
Ruth joined Cambridge Market Research Ltd. from Ipsos MORI in 2010, where she was responsible for the management of large scale public sector and consumer research studies.
Sector Experience
Food & Drink, Children & Babies, Retail Strategy, Public Sector, Charities
Areas of expertise
Strategy, New Product Development, Qualitative & Quantitative. Ruth regularly moderates focus groups and depth interviews
She has a strong background in Public Sector research having worked for a number of major clients on both large and small projects. Previous clients include HMRC, the Department for Children, Schools and Families, and the Office of Fair Trading
Ruth is an experienced qualitative moderator
Profile
Ruth has seven years of experience in quantitative and qualitative research on the agency side
At CMR, Ruth works with major food and drink retailers and suppliers, helping them to use research in order to develop new products and understand customer behaviour. Aside from food and drink, Ruth has conducted research on categories as diverse as toys, clothing and not for profit organisations
Ruth has an Advanced Certificate in Market and Social Research, and is an Associate Member of the Market Research Society
