Advanced Analytics

At Cambridge MR we pride ourselves on our advanced analytics work. We produce work to support client projects and also delve deeply into the unrivalled databases we have of product innovation from our Fast Foodfax Product Evaluation programme and our work with The Grocer magazine.

We have produced detailed models and segmentation schemes for clients to help drive insights.

Our analytics work comes from the curious, restless spirit which pervades the Organisation. We go above and beyond in order to understand the relationships in data and the stories they are telling us. We will not bombard you with big words or patented tools with clever names, rather we bring tried and tested techniques which are appropriate to the issues being researched. Detailed, thorough and insightful, our advanced analytical team speak both ‘stats’ and English. They can clearly and simply explain what we have done and how it impacts our interpretation of the data.

We use many of the advanced analytical techniques in the industry to drive insights

Advanced analytics at CMR combines powerfully with our vast market and category knowledge to deliver a powerful armoury of tools to drive insights and help you develop, position, price and market your products and services