Children and Young People

Cambridge MR has a wealth of expertise in conducting research among children as young as five, and are therefore well equipped to deal with the unique issues involved in research among Children and Young People – including ethical issues, practicalities, recruitment and questionnaire design.

We regularly conduct research with children aged 7 to 14, using appropriate questionnaires, including testing children’s drinks and toys. We have also conducted a number of product testing and observation exercises among mothers of babies aged 0 to 18 months.

We conduct Fast Foodfax testing among children when appropriate.

Our Neighbourhood net provides a safe environment for parents and children to come to test products or to talk about new ideas, TV adverts or products in the market. Neighbourhood Net studies are conducted in the Interviewer's homes and this provides a much more normal and familiar environment for children to come and take part without anxiety.