step 8: full mix assessment

How well does the full offering of concept and product perform?

• Does it meet your consumers’ needs?
• Is there a clear fit and evolution between your concept and product?
• Who will buy your product?
• What will it replace?
• Will trialists re-purchase your product?
• How can you improve the mix?

How we can help

Cambridge MR offers a full mix assessment, with an optional market estimate.

We assess the likely success of the complete mix, taking into account both trial and repeat purchase and examining the key components of success – relevance, value for money and differentiation – at both the concept and product stage.

We provide detailed feedback on what consumers like and what they’d like improved, on pricing and product performance. Optional modules include competitive shelf environments as well as detailed analyses as described in Step 7.

We offer you strategic direction for your NPD to ensure the greatest chance of success.