step 9: launch

What is the best retail environment for your product?

• Where should it be placed in store?
• What kind of stores should it be available in?

How we can help

Cambridge MR offers a number of techniques, both qualitative and quantitative, to address key point-of-sale issues, including the most appropriate area of the shop to place a new product, the competitive set – and retail outlets consumers would expect to find the new product in. We are also able to assess online shopping sites the product would be available on, if required.