step 10: post launch monitor

How has your product performed after launch?

• How many consumers have heard about your product?
• How did they hear about it?
• Have consumers bought the product?
• How did the product perform? How would consumers improve it?
• Would they buy it again?

How we can help

Cambridge MR conducts a post launch monitor which records the percentage of consumers who have heard of your new product, how many have tried it and how many plan to (or have) bought it again.

Source of awareness of the product highlights the most effective communication media, whilst product evaluations determine levels of satisfaction and likely repeat purchase. We also include suggestions for improvements, should these be required.

We usually conduct research over a series of waves, beginning shortly after launch, to track on-going purchase and acceptance. This methodology quickly highlights any issues with concept attraction or product performance to ensure that you can react swiftly to consumer needs.