AUTOMOTIVE

Automotive research is different in a number of key ways from other types of research. Automakers need to be confident that the agencies they work with can offer

  • Senior level understanding of the automotive world and an ability to deliver consulting beyond the numbers
  • The logistical capability to deliver the most complex projects
  • A network of recruiters who can deliver the right respondents at the right time

Cambridge MR can deliver on the requirement for senior level consulting capability without the big company overheads.

Senior level understanding

We bring many years of experience of the automotive world. Our team is headed by Andrew Grant who has over 20 years experience in automotive research; 12 of them on the client side. We have consulted at senior levels within client organisations on brand, product and communications strategy as well as service delivery at retail.

Logistical capability

CMR conducts more product testing than any research agency in the UK. We have the logistical capability throughout the organisation to handle the most complex research study, including clinics and drives.

A network of recruiters

Recruitment is becoming an increasing issue within the market research world and automotive is no exception. Market research agencies are reducing their recruiting field forces and relying on online recruitment sites or a small number of recruiters. We believe that the quality of research is dependent on good quality respondents and we are proud of our interviewer network. This network includes a large number of interviewers who regularly recruit for automotive. In addition our Neighbourhood Net can enable us to find respondents for Focus Groups.

We can also bring strong International coordination experience and a Network of strong automotive specialist agencies across Europe and beyond to offer a turnkey service to automakers

Types of research we cover

We are experienced in Qual and Quant ad hoc surveys, from brand development to advertising groups to a full clinic. CMR are very experienced in understanding the Retail environment and can bring this knowledge to bear on Consumer wants and needs at the dealership.

To discuss your automotive needs contact Andrew Grant on 01223 492053