Food & Drink

Food & Drink is at the heart of what every one does every day. You are what you eat and for the past 30 years Cambridge MR has monitored, researched and commented on what the nation is eating and drinking, and why. We have seen trends and fads come and go and some brands flourish while others have disappeared altogether. We have a holistic view of the marketplace, reflecting our heritage in testing brands and own label, fresh produce to frozen foods, confectionery to Free-From products.

Analysis of our Fast Foodfax service ensures we spot trends as they emerge. We see around 2500 new products each year and around 450 of these are tested on Foodfax. We support this with U&A updates twice a year covering trends and attitudes to food.

But more than just data, food & drink is in our blood. Throughout it's 30 year history, CMR has helped Companies, Suppliers and Retailers to develop better products & services; to understand who is buying, or not buying, and why; to fine tune the offering and positioning of products; to help identify niche sectors and rational or emotional territories for products.

To do this requires more than just great research skills and the right research tools; it also requires a deep, visceral understanding of the national psyche; to know how and why we like the things we do and to bring this understanding to how we design, execute and interpret research.

Click here to learn more about how we help companies through the New Product Development process