public sector

Cambridge MR has a rich, in-depth understanding of the needs, motivations and changing priorities of the people of Britain. With so much exposure to markets at the heart of British life, our approach is inevitably realistic and pragmatic. Whilst this provides a framework, it does not inhibit us from exploring fresh, creative thinking that helps us to understand how attitudes and behaviour are evolving – and at what pace. As a company, we combine fresh thinking and rigorous techniques to achieve an objective understanding of customer needs and changing expectations from brands, products, and the service experience.

Whilst we regularly conduct research among nationally representative samples and users of a particular product or service, we also specialize in research among hard-to-reach groups.

Our team includes individuals with a strong track record in conducting research on behalf of a wide range of government departments. These include Her Majesty’s Revenue and Customs, Land Registry, the Department for Education, and the Office of Fair Trading