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FREE INSIGHT ON FOOD AND DRINK INNOVATION

Fast Foodfax has been independently sourcing and reviewing new products with consumers continuously for over 30 years.

Our database of more than 25,000 new product assessments across 140 plus categories of Food and Drink is continuously updated with a stream of curated consumer reviews on product innovations as they hit the market.

Whether you’re a consumer looking for product reviews you can trust, or an industry partner eager for insight on your products and those of your competitors’, Foodfax is a great place to start!

TRUSTED REVIEWS

50+ Reviews obtained from controlled consumer testing set in the context of others of its type using valid statistical data comparisons.

FREE TO VIEW

A snapshot review of new lines, with an Overall Score compared with similar products, plus Star Ratings, reviewer feedback and product information.

COMPETITIVE INSIGHT

Detailed reports for Trade Partners packed with insight and information to guide product optimisation and promotion. Only £299

Test Your Product

Showcase your product through Foodfax. Reviewed by a Nat Rep sample of consumers in 6 GB locations. Fast feedback for only £299.

VIEW FREE REPORTS / BUY FULL REPORTS ONLINE NOW

FEEDBACK FOR THE CONSUMER – AND TRADE PARTNERS

NEW AND DIFFERENT

Products are sourced by our own shoppers, from in-store checking, on-line monitoring, or from innovations sent to us direct. We test virtually every week.

TRUSTED REVIEWS

Obtained from controlled consumer testing set in the context of others of its type blending valid statistical data comparisons and direct consumer feedback.

PEOPLE LIKE YOU

Balanced reviews from every lifestage and dietary choice. Plus dedicated Junior Panels for Kids products – and we test across Great Britain to ensure regional coverage.

AN IN-HOME CONTEXT

As most products are intended for in-home prep and consumption we use our unique Home Test format. Controlled testing and reviews using our network of trained Hosts.

FORMAL AND INFORMAL

Structured questioning to give us hard numbers to compare with our unique database, plus Star Reviews and feedback in consumers own words.

TAILORED TO PRODUCT

One size doesn’t fit all. Dedicated questioning is specifically designed for Food, Fresh Produce, Hot & Cold Drinks, Alcohol, Personal and Home Care lines…

THE HARD FACTS BEHIND FOODFAX

Our database of more than 25,000 product evaluations is segmented across 140+ market categories.
Total Product Scores and Category Norm Scores by key characteristics are used to benchmark and interpret the ratings achieved on each new Fast Foodfax reviewed product. This provides a market context and an indication of how the new entrant is likely to perform against competitors.
Sales potential is judged in context, with price questioning to explore the impact of full price and promotional activity on purchase intentions.
A separate Innovation & Relevance Rating draws out new lines that not only interest the consumer but, when complemented by claimed frequency of purchase data, distinguishes those products likely to find a regular place in the household food repertoire.
Full ingredient listings and Nutritional information provide further context for analysis.
No other consultancy can tap into such a rich seam of market intelligence across every product sector.

FIND OUT MORE ABOUT NORMATIVE DATA
Normative Data

Our database of more than 20,000 evaluations is segmented across more than 12o market categories. Total product scores and norm scores by key characteristics are used to benchmark and interpret the ratings achieved on each new Fast Foodfax product. This provides both a market context and an idea of how the new entrant should perform against competitors. Norms can be selected by category or across categories for confidential product screening, and include claimed frequency of purchase to understand fit in repertoire and likely levels of product pick-up compared with competitors. We also evaluate levels of consumer category engagement.

The Fast Foodfax normative data provides a valuable benchmark for understanding and evaluating the performance of products we test for clients. No other agency can tap into such a rich seam of market intelligence across every product sector.

CONTACT US TO ACCESS ALL OF OUR 20,000 FAST FOODFAX REPORTS