The way supermarkets tier their pricing does not necessarily define the way we shop.
Investigative research by Anne Brister and Alison Eddershaw at Cambridge Market Research
Range tiering has been a highly successful mechanism by which major supermarket chains differentiated and broadened their offer within store and...
2015 marks the 10th anniversary of the Grocer Own Label Food and Drink Awards. Since the first awards in 2006, Britain's supermarkets have competed to win the coveted Gold and Silver prizes, determining which retailer has the best produce across a wide range of food and drink categories.
The 2015 awards saw 1100 products vying for the chance to be crowned the best the industry has to offer, and the standard was extremely high - the average entry scored 40/50, up four points since 2006. Retailers ranged from M&S to Costcutter aiming to be 'better than what's out there'.
The Grocer Own Label Food and Drink Awards have become the industry's standard of success, and winning retailers use the Gold and Silver award logos as badges of honour on their prize produce. Cambridge Market Research are incredibly proud of the role we play in this prestigious competition, and are often asked how supermarkets can maximise their chances of success. We've used our own observations to put together these winning tips!