CMR PROPOSITION
Able to offer an holistic and 360° perspective on the product experience, we work with clients on a range of touch points during the product journey, what we often refer to internally as a from “Depot to Dustbin” approach. Not exhaustive, our offer includes.
As well as utilising traditional research methods, as part of our comprehensive product lifecycle understanding, we also offer:
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Store monitoring
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Product pick-up
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Early quality alerts
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Post purchase shelf life testing
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Mystery shopping of stores, products and services
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Benchmarking of products and services to define best in class, ensure best practice.