Products are sourced by our own shoppers, from in-store checking, on-line monitoring, or from innovations sent to us direct. We test virtually every week.
Obtained from controlled consumer testing set in the context of others of its type blending valid statistical data comparisons and direct consumer feedback.
Balanced reviews from every lifestage and dietary choice. Plus dedicated Junior Panels for Kids products – and we test across Great Britain to ensure regional coverage.
As most products are intended for in-home prep and consumption we use our unique Home Test format. Controlled testing and reviews using our network of trained Hosts.
Structured questioning to give us hard numbers to compare with our unique database, plus Star Reviews and feedback in consumers own words.
One size doesn’t fit all. Dedicated questioning is specifically designed for Food, Fresh Produce, Hot & Cold Drinks, Alcohol, Personal and Home Care lines…
Our database of more than 20,000 evaluations is segmented across more than 12o market categories. Total product scores and norm scores by key characteristics are used to benchmark and interpret the ratings achieved on each new Fast Foodfax product. This provides both a market context and an idea of how the new entrant should perform against competitors. Norms can be selected by category or across categories for confidential product screening, and include claimed frequency of purchase to understand fit in repertoire and likely levels of product pick-up compared with competitors. We also evaluate levels of consumer category engagement.
The Fast Foodfax normative data provides a valuable benchmark for understanding and evaluating the performance of products we test for clients. No other agency can tap into such a rich seam of market intelligence across every product sector.