Good NPD is always driven by changing consumer sentiment
Successful innovation over the past 15 years has responded to key food trends, and the way they should be sourced, cooked and packaged.
Our competitive rates include the following:
WHAT HAVE WE BEEN SAYING?
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Start of a New Year with a look at January's 'High Flyers' & those 'Still Grounded'
From all the products we tested this month on Foodfax, we have selected our top and bottom 3!
1 in 4 new product entries last year were Vegan but how many will stand the test of time?
It’s been another record-breaking year for Veganuary, a task made easier by the wider array of products on the market. Our focus has been...
FOODFAX - Hot 100 Products of 2019
Just click on the image to see the Hot 100 products from all we tested in 2019
SIGNING OUT ON A DECADE OF CHANGE MUCH SEEMS THE SAME – MUCH IS NOT
At the end of a decade of changing attitudes and priorities, food continues at the forefront of new thinking and behaviours. Some are for...
December's 'High Flyers' & those 'Still Grounded'
From all the products we tested this month on Foodfax, we have selected our top and bottom 3!
Foodfax - October's 'High Flyers' & those 'Still Grounded'
From all the products we tested this month on Foodfax, we have selected our top and bottom 3!
Foodfax - September's Top 3 & Bottom 3
From all the products we tested this month on Foodfax, we have selected our top and bottom 3!
6 For Summer
Summer has been the main focus of product development this month. Tilda Summery Rice Salad 39/50 Good value prompting regular purchase...
Trends are our lifeblood, but the silent majority shouldn’t be forgotten
The British summer should be a time to kick back, relax and enjoy lingering weekend lunches and impromptu BBQ’s with family and friends....
It’s all about the price; what does this mean for Brands?
It means they have to give consumers clear reasons to pay that bit extra for their products. How? By being even smarter about...
3 New Products From Brands
Allinsons Serious White with Sourdough 40/50 An exciting new idea, this sliced Sourdough is bang on trend & expected to be a healthy...
Summer in the supermarket – a blossoming of new products
Ask the average Brit what summer food means to them and you’ll get a very mixed response. Optimists will probably talk about enjoying a...
A Trio of Taste
Asda Lentil Dhal Dip 44/50 As well as having a subtle aroma of garlic, this Dip was considered authentic and creamy, with the added bonus...
Foodfax has just got even better!
Testing the latest new entries into the market for the last 35 years Foodfax keeps us at the very forefront of the latest food and drink...
4 Great Products to try for Spring
Iceland Hash Brown Fries 48/50 Given a 4 Star + rating by 86% of Reviewers, these were thought suitable for all ages and for a variety of...
Innovation in Frozen is the way to change perceptions
This month has been dominated by Easter treats, but retailers will already be gearing up for the next ‘event’ the summer BBQ season. With...
Quartet of Quality
Iceland Mini Chocolate & Mint Vienna 49/50 This retro twist was a "great size, convenient and different". Asda Edamame Bean & Broccoli...
Suppliers are working hard to improve convenience and on-pack information for ‘foodies’
Offering convenience for those who like to feel they are cooking for their family has long been a challenge. One initially driven by...
February Fantastic 4
McCoy’s Muchos Smoky Chilli Chicken 43/50 A new lighter Tortilla snack from the McCoy's brand. Crunchy with a strong tangy flavour. 94%...