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The Grocer – New Product Awards

About This Project


The New Product Awards were launched in 2012 by The Grocer in association with Cambridge Market Research. These awards celebrate outstanding innovation in both food & non-food products and reward those with star quality. Cambridge MR are proud to manage the consumer research and testing side of the awards – we test each and every product with a minimum sample of 50 respondents from six sampling points across the country, using home placement for the non food lines. Each entrant is able to select the consumer base most appropriate for their product from three options: family, pre and post-family, or a representative nationwide sample.


We monitor the tests in fully controlled conditions based on our unrivalled fieldwork experience, and we assess several factors including taste, texture, packaging, value for money, and post-trial would-buy intention. We also rate on originality and consumer relevance, before comparing the products against entrants from previous years of The Grocer New Product Awards as well as our own Fast Foodfax database for the category in question.