...our approach to qualitative research reflects our approach to all projects. We engage fully with our clients’ needs and recommend a pragmatic programme of research to answer their objectives
Cambridge MR have been using qualitative research to probe and illuminate particular information needs for over 30 years. We use a full range of techniques including groups and depths as well as in-store intercepts, accompanied shops, pantry/freezer audits, ethnography and all forms of digital Qual. Qualitative research allows us to dig deeply into the mindset, motivations and drivers of behaviour.
We design and execute qualitative research in the context of what we already know about consumers, brands and retail interactions to ensure that sensitive and relevant research yields findings that can drive decision making.