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See how your product performs against its competitive set.

Want to know if consumers prefer your product, or your competitors and why?

How do we discover if your product is under or over performing?

We test your products against your choice of competitors understanding performance across key attributes such as taste and texture, determining what drives consumer preference.

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Image by Jason Briscoe

This means you will be able to see the strengths and weaknesses of all the products and use both to work towards improving yours to become the best in the market.

Regular benchmarking, not only allows you to determine consumer preference, but can also alert you to competitor advantages and new products. 

Launching a new version of your product?

Benchmarking can be used for ‘current’ vs. ‘proposed’ versions of your product to determine consumer acceptability and preference.

For example, if you are looking to change the recipe for your Chicken Curry or the quality of your Nappies, benchmarking can help shape the decision for you. 

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Cambridge Market Research, Unit H
South Cambridge Business Park, Babraham Road, Sawston. CB22 3JH

01223 492050

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