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Instore Intercepts

Are a great way to uncover shopper mindsets and behaviour, plus explore their reactions to in-store merchandising.

Honest, unprompted feedback at the point of purchase.

Have a question you want your consumer to answer? 

By intercepting shoppers at the key point of making a purchase decision, invaluable information can be gathered regarding the packaging and appearance factors that matter most to your target audience. 

Image by Tara Clark
Image by Raquel Martínez

Whether it be learning how consumers judge freshness of produce, to which packaging stands out on the shelves in a competitive corner of the market, in-store intercepts can provide insight into how to motivate consumers to make the initial purchase.


Cambridge Market Research, Unit H
South Cambridge Business Park, Babraham Road, Sawston. CB22 3JH

01223 492050

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