Foodfax
The Cambridge Market Research Foodfax database is a great way to obtain insight when comparing your products against other products in the same sector. Using a standardised test format honed and refined over four decades, our proprietary database of over 30,000 product tests provides us with a unique but comprehensive assessment of product performance in its competitive context.
Included in the database are:
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Summary on Concept, Product and Sales Potential
Performance of Key Product Attributes compared to category norms
Purchase Intention at the 25% and 50% offer prices as well as full RRP
Expected Purchase Frequency and usage data
An Overall Star Rating with an informed post-taste Review you can trust
A list of Reviewer comments – ideal consumer soundbites and
Nutritional Information
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Niche audiences: We can reach a range of consumers from Flexitarians and Coeliacs to Parents with babies.
Foodfax is the UK leading database of new products.
If you wish to test your product(s), please visit our PIE testing page by clicking the button below.
CONTACT US
Cambridge Market Research, Unit H
South Cambridge Business Park, Babraham Road, Sawston. CB22 3JH
01223 492050
