FREE INSIGHT ON FOOD AND DRINK INNOVATION
Fast Foodfax has been independently sourcing and reviewing new products with consumers continuously for over 30 years.
Our database of more than 30,000 new product assessments across 450 plus categories of Food and Drink is continuously updated with a stream of curated consumer reviews on product innovations as they hit the market.
Whether you’re a consumer looking for product reviews you can trust, or an industry partner eager for insight on your products and those of your competitors’, Foodfax is a great place to start!
FEEDBACK FOR CONSUMERS AND TRADE PARTNERS
NEW AND DIFFERENT
PEOPLE LIKE YOU
Products are sourced by our own shoppers, from in-store checking, on-line monitoring, or from innovations sent to us direct. We test virtually every week.
Reviews obtained by testing in a controlled and competitive set context using valid statistical comparisons and direct consumer feedback.
Balanced reviews from every lifestage and dietary choice. Plus dedicated Junior Panels for Kids products – and we test across Great Britain to ensure regional coverage.
AN IN-HOME CONTEXT
FORMAL AND INFORMAL
TAILORED TO PRODUCT
As most products are intended for in-home prep and consumption we use our unique Home Test format. Controlled testing and reviews using our network of trained Hosts.
Structured questioning to give us hard numbers to compare with our unique database, plus Star Reviews and feedback in consumers own words.
One size doesn’t fit all. Dedicated questioning is specifically designed for Food, Fresh Produce, Hot & Cold Drinks, Alcohol, Personal and Home Care lines…
THE HARD FACTS BEHIND FOODFAX
Our database of more than 30,000 product evaluations is segmented across 450+ market categories.
Total Product Scores and Category Norm Scores by key characteristics are used to benchmark and interpret the ratings achieved on each new Fast Foodfax reviewed product. This provides a market context and an indication of how the new entrant is likely to perform against competitors.
Sales potential is judged in context, with price questioning to explore the impact of full price and promotional activity on purchase intentions.
A separate Innovation & Relevance Rating draws out new lines that not only interest the consumer but, when complemented by claimed frequency of purchase data, distinguishes those products likely to find a regular place in the household food repertoire.
Full ingredient listings and Nutritional information provide further context for analysis.
No other consultancy can tap into such a rich seam of market intelligence across every product sector.
Closely monitored consumer testing, always in context and couched in deep, normative category understanding and direct consumer feedback.
Detailed reports for Trade Partners packed with insight and information to guide product optimisation and promotion.
FREE TO VIEW
A snapshot review of new lines, with an Overall Score compared with similar products, plus Star Ratings, reviewer feedback and product information.
TEST YOUR PRODUCT
Showcase your product through Foodfax. Reviewed by a Nat Rep sample of consumers in 6 GB locations. Fast feedback for only £399.