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News & Views
News, insight and information from the world of market research and food & drink.
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- Jul 21
Summer BBQ Range
Summertime, and the living is easy. Having been blessed with decent weather in the UK recently, we are at peak barbecue season.
63 views
- Jul 6
Free From Market - Part 2
Following on from our previous blog looking at how consumer views on the Free From category have changed over the last couple of years,...
17 views
- Jun 15
Free From Market
With the Free From market continuing to grow, we ran a tracker survey to understand if consumer views on this category have changed over...
58 views
- May 24
Claims Testing Research
With a growing trend for on-pack marketing claims, consumer research can be used to validate and substantiate such claims.
39 views
- Apr 6
Easter: Hot Cross Buns
With Good Friday just around the corner, the range of Hot Cross Buns on sale across the retailers extends beyond the traditional fruit...
18 views
- Mar 28
Want to know how consumers decide which bottle of wine to buy?
We asked our Neighbourhood Net what they looked for when buying wine in store. Familiarity – whether they had tried it before - was the...
31 views
- Mar 16
What do consumers look for, when deciding which products to buy? - Part 2
Want to know how consumers decide which flowers to buy? We asked our Neighbourhood Net what they looked for when buying flowers. It would...
37 views
- Mar 9
What do consumers look for, when deciding which products to buy?
Want to know what drives purchase interest in your category? We asked our Neighbourhood Net what they looked for when buying key grocery...
55 views
- Feb 21
Plant-Based Product Names
Plant-based product names – Should ‘meat’ names be included or not?
27 views
- Feb 13
Happy (Vegan) Valentine's Day!
What do retailers have in store for vegan valentines this year?
31 views
- Jan 31
Top 10 Products - Foodfax 2022
See below the 10 products with the highest Overall Scores in 2022...
56 views
- Jan 20
Foodfax Awards 2022
Which products were category leaders in 2022, and what links their success? Read on to find out…
63 views
- Dec 20, 2022
Christmas Food Trends
In such turbulent times, will mince pies and Christmas dinner seem unimportant? Or will premium offerings see their usual popularity?
74 views
- Dec 1, 2022
Fresh Produce Consumer Testing
Cambridge MR’s 35+ years experience in the Food and Drink Industry includes many years of specialist fresh produce consumer testing.
35 views
- Nov 23, 2022
Experimenting with new flavours requires reassurance & inspiration
The trend for internationally inspired flavours continues to influence a lot of new product innovation, with younger consumers looking to...
36 views
- Nov 15, 2022
Even scratch cooks look for convenience
We like to think we cook from scratch, but the reality is we want short cuts to speed up the preparation process
60 views
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