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  • Steve

Things are changing ⭐


We’re delighted to announce that Cambridge Market Research company is joining the F!S Group. This IS an exciting evolution for us which will double our impact in market research while cementing F!S Group as the leaders in consumer-driven insights and innovation. Our renowned Foodfax product assessment database is also joining the new family, bringing our 30+ years of experience across 450 food and drink categories with us.

In our new CEO, Mike Faers’ words: “This acquisition marks a pivotal moment. Combining Cambridge Market Research’s expertise with our existing businesses enables us to offer unparalleled insights and innovative solutions to our clients, empowering them to drive successful and profitable growth on both core and innovation.”

The future's bright 💡

With over 30 years of experience and expertise in consumer market research we will form a vital part of the F!S Groups' commitment to delivering dynamic, consumer-backed results to a wide range of clients. By joining forces we are becoming the go-to food innovation agency for industry-leading insights.

We take pride in seeing our clients’ businesses thrive. When you work with us you become part of the family, your success is our success. Now, as we bring @CambridgeMarketResearch into the fold with @foodinnovationsolutions, @GoodSenseResearch, , and @KICRInnovation we will bring to life a pioneering end-to-end approach to food innovation, making F!S Group the experts for every stage of the journey.

Thank you for all your support over the years. We can't wait to share more on the exciting journey to come. Stay tuned, it's going to be a good year!


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