FiS Group, the UK’s leading food and beverage innovation and insight agency has acquired Cambridge Market Research, further strengthening its research division. This strategic move solidifies the FIS Group’s position as the industry leader in consumer-driven insights and innovation.
“This acquisition marks a pivotal moment. Combining Cambridge Market Research’s expertise with our existing businesses enables us to offer unparalleled insights and innovative solutions to our clients, empowering them to drive successful and profitable growth on both core and innovation.” Mike Faers, CEO of FiS Group
As part of the acquisition, Foodfax, an exclusive grocery product assessment database, will join FiS Group. With over 30 years of independent sourcing and reviewing, Foodfax has compiled over 30,000 assessments covering 450+ food and drink categories. Continuously updated with consumer reviews of emerging products, Foodfax is an indispensable resource for both brands and retailers, allowing benchmarking of new products against category norms.
As Cambridge Market Research and the renowned Foodfax database seamlessly integrate into FiS Group’s operations, this strategic acquisition complements FiS Groups comprehensive and robust portfolio, with the synergy of Food Innovation Solutions, Good Sense Research, and KICR Innovation.