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Test Your Product

Test your product through the UK leading database of new products.

A Cambridge Market Research Foodfax test is a great way to obtain curated consumer reviews of your new product in a controlled environment. Using a standardised test format honed and refined over four decades alongside our proprietary database of over 30,000 product tests, we provide a unique but comprehensive assessment of product performance in its competitive context.

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Included in the report are:

Summary on Concept, Product and Sales Potential

Performance of Key Product Attributes compared to category norms

Purchase Intention at the 25% and 50% offer prices as well as full RRP

Expected Purchase Frequency and usage data

An Overall Star Rating with an informed post-taste Review you can trust

A full list of 50 Reviewer comments – ideal consumer soundbites

Nutritional Information


The ability for your product to earn a Foodfax Award for Taste, Quality & Value, which can be used for marketing on pack, in-store or online. 

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Niche audiences: We can reach a range of consumers from Flexitarians and Coeliacs to Parents with babies.

The opportunity to obtain qualitative feedback about your product(s) with a Post Test Discussion.

from £499 standalone or £998 Benchmark


Cambridge Market Research, Unit H
South Cambridge Business Park, Babraham Road, Sawston. CB22 3JH

01223 492050

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