from only £449


A Cambridge Market Research Foodfax test is a great way to obtain curated consumer reviews of your new product in a controlled environment. Using a standardised test format honed and refined over four decades alongside our proprietary database of over 30,000 product tests, we provide a unique but comprehensive assessment of product performance in its competitive context.


Having tested all major new product entries across a range of FMCG categories for the last 35 years keeps us at the very forefront of latest market trends. Products are awarded an overall score to demonstrate in market success relative to category averages. All tested products are benchmarked against relevant products; 30,000+ products across 450+ categories.


While we have kept the core questioning consistent to allow for benchmarking, in the last year we have introduced a number of exciting additions:

  • Purchase Intention at the 25% and 50% offer prices as well as full RRP.

  • An Overall Star Rating with an informed post-taste Review you can trust.

  • A full list of 50 Reviewer comments – ideal consumer soundbites.

We have also introduced:


  • More targeted testing with reviews from category buyers.

  • Seasonal Norms for those crucial Easter and Christmas lines.

  • Introduction of a Value for Money and Purchase Intention weight for Treat / Special Occasion products to reflect different purchase behaviour.

  • A clearer focus on potential buyers to help identify those products most likely to succeed.

  • Niche audiences: We can reach a range of consumers from Flexitarians and Coeliacs to Parents with babies.

  • The opportunity to obtain qualitative feedback about your product(s) with a Post Test Discussion.


To test your product as part of our Foodfax programme you can buy into our Omnitest and receive an exclusive and confidential extended report, benchmarked against category norms or a competitor product.


Test your product using a proven questionnaire covering key measures, plus Innovation and price promotional impact, from £449


Test your product against your chosen benchmark, to help define best in class covering key measures, plus Innovation and price promotional impact, from £899


A proven questionnaire covering key measures, plus Innovation and price promotional impact.


From only £449 for a standalone product test & £899 for a benchmark test, using a representative sample of consumers at six GB locations.


An OmniTest is confidential to you and not featured on any of our public sites, or through media associates.


Your product under the test spotlight and shared through our website or through our media associates.