Test your product through the UK leading database of new products.
A Cambridge Market Research Foodfax test is a great way to obtain curated consumer reviews of your new product in a controlled environment. Using a standardised test format honed and refined over four decades alongside our proprietary database of over 30,000 product tests, we provide a unique but comprehensive assessment of product performance in its competitive context.
Included in the report are:
Summary on Concept, Product and Sales Potential
Performance of Key Product Attributes compared to category norms
Purchase Intention at the 25% and 50% offer prices as well as full RRP
Expected Purchase Frequency and usage data
An Overall Star Rating with an informed post-taste Review you can trust
A full list of 50 Reviewer comments – ideal consumer soundbites
The ability for your product to earn a Foodfax Award for Taste, Quality & Value, which can be used for marketing on pack, in-store or online.
Niche audiences: We can reach a range of consumers from Flexitarians and Coeliacs to Parents with babies.
The opportunity to obtain qualitative feedback about your product(s) with a Post Test Discussion.