What do consumers look for, when deciding which products to buy?
Updated: Mar 17
Want to know what drives purchase interest in your category?
We asked our Neighbourhood Net what they looked for when buying key grocery lines. This enabled us to run Trade Off Analysis to see what the key purchase drivers are for each product type. What we found was that most consumers want to choose products that offer the best quality at a price they could afford. But we also saw some interesting variation by product type.