Each report provides a market context and an indication of how the new entrant is likely to perform against its competitors.

Sales potential is judged in context, with price questioning to explore the impact of full price and promotional activity on purchase intentions. A separate Innovation & Relevance Rating draws out new lines that not only interest the consumer but, when complemented by claimed frequency of purchase data, distinguishes those products likely to find a regular place in the household food repertoire.

Full ingredient listings and Nutritional information provide further context for analysis.