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Welcome to Cambridge Market Research

Welcome to Cambridge Market Research

With unrivalled experience of markets, consumers and clients, we are one of the UK's leading market research agencies

Home of the Fast Foodfax database

Home of the Fast Foodfax database

Our subscriber service has carried out 20,000+ objective, impartial food & drink assessments over the past three decades

A unique approach to research

A unique approach to research

We have a pragmatic approach to our projects, taking on board the bigger picture so we can deliver better results

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Research

We offer unique, bespoke solutions to help you gain a better understanding of your position in the market.

Testing

Cambridge MR conducts more product testing than any other UK research agency.

Development

We can provide support and guidance through every stage of the new product development process.

Fast Foodfax

Every important new product since 1983 has been assessed by our Fast Foodfax service.

WE ARE CAMBRIDGE MARKET RESEARCH

Our unique approach helps clients of all shapes and sizes to business success.

OUR RANGE OF SERVICES

We offer a range of quantitative and qualitative testing methods, employing a full range of techniques to dig deeply into the mindset, motivators and drivers of behaviour. Our expertise enables us to determine the correct statistical and mathematical methods to analyse your target market.

PRODUCT TESTING

We conduct more testing than any other UK market research agency, so we know exactly how to ensure your product delivers at every level.

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NEW PRODUCT DEVELOPMENT

Cambridge MR can help you at every stage of the new product development process from ideation and concept optimisation to performance tracking.

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QUALITY MANAGEMENT

Consumer feedback is at the heart of any effective quality management programmes, and we can support you at every stage from depot to dustbin.

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HARD TO REACH GROUPS

Our neighbourhood network allows us to access hard to reach groups such as infants, the elderly and infirm or those with special dietary needs such as coeliacs.

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INTERNATIONAL RESEARCH

Our scope isn't just limited to the UK - we offer worldwide research and testing services for clients with a global vision, or UK testing for clients abroad.

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ADVANCED ANALYTICS

Through the application of tried and tested techniques, we can offer you unrivalled insight into getting the most out of your research data.

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We’re proud to be a member of The Market Research Society, the world’s leading research association. We always abide by their Code of Conduct and are dedicated to conducting research to the highest professional standards.

  • THEY SAY

    "Excellent group again last night. Thank you all very much for providing such high quality service. Really, the quality of respondents and the professionalism of CMR were refreshingly high so I hope we can continue our collaboration."

    Stergios Bititsios, FMCG, Packaging & Consumer Research Leader - Cambridge Design Partnership

  • THEY SAY

    "When we embarked on this massive programme we knew we needed a market research agency that could provide the logistical strength and research capability to deliver in such a short timeframe. Cambridge Market Research has been a great partner to Asda. Putting customers at the forefront of our development is a way of life for us and I look forward to working with Cambridge Market Research going forward."

    Gail Paddy, Senior Product Development Director - ASDA

  • THEY SAY

    "Cambridge Market Research continues to offer an efficient and professional service, with a team able to grasp the challenge and deliver a timely and trusted report that aids in category development"

    Paul Blackler, Commercial Manager - MDC Foods

  • THEY SAY

    CambridgeMR have provided a thorough, professional and dedicated service on all projects we have undertaken. Consumer research conducted by CambridgeMR over the last few years has enabled Florette to understand the consumer perception of new product and concept developments enabling a number of successful launches.

    Natalie Allen BU UK NPD Manager, Florette

  • THEY SAY

    "Cambridge Research helped us to gain key insights into opportunities with important customers and help validate concept driven ideas and campaigns. Most of all they are enthusiastic and fun to work with, which really makes the difference. I would have no hesitation in recommending or working with Cambridge Research again."

    Deborah Raudin-Clarke, European Channel Marketing Manager - Dawn Foods

  • THEY SAY

    "We have now used Cambridge Market Research three times over a short period of time, what has impressed us is the quality of the actionable insight they have given us on each of the projects, which is backed up by a comprehensive and easy to understand analysis of the data collected."

    Richard Harrow - Managing Director at Freiberger UK Ltd - Freiberger