Allinsons Serious White with Sourdough 40/50

An exciting new idea, this sliced Sourdough is bang on trend & expected to be a healthy choice, but the response was mixed. For many "delicious", "moist and soft", but for others this tasted too much like a standard loaf.

Nando’s Peri Meal Kit 40/50

The latest innovative Meal Kit to hit the shelves, this time from Nando’s, prompted high expectations and over three quarters considered it an 'exciting new idea'. After tasting reviewers liked all the different textures, the "soft" rice, the "crunchy" cornflakes and the "tasty" Peri-Peri sauce.

Original Peperami Pastry Rolls 27/50

This twist on a traditional sausage roll proved a disappointment, although most welcomed the ‘new and exciting’ format and were reassured by the familiar branding. Once tasted the Rolls were considered "chewy, tough and greasy".