CHANGE CREATES OPPORTUNITY - NPD MUST RISE TO THE CHALLENGE

Radical change might be reshaping the future of food and drink, but our 35 years of new product testing and Foodfax market screening reaffirms that styles and formats might change but the demand for something new and different is constant.


But what is the future of new product development at a time when many NPD teams, in both the supply chain and the major multiples, have either been furloughed or redirected to meet rising demand for existing lines?


The brave and the visionary will be already at work; what kind of new products will consumers be looking for?


The home is now the heart of our eating experience; we’re spending more time in the kitchen, we’ve become a nation of cooks again with more home baking and cooking from basic ingredients.