Fresh thinking for 2019

Many of us use January as a time to re-set our diets, as if the start of the year wasn’t miserable enough. While abstinence is surely not a good thing for food manufacturers and retailers, there is money to be made from those pursuing a ‘healthier’ diet. There are also signs there will be more legislation on nutritional value which will have an impact on food development.

It seems that plant-based foods and alternatives will continue to be a big trend for food and drink innovation this year. Ironic perhaps that one of our top performers this month was the Rustlers ‘The Meaty Pepperoni Burger’ from Kepak. But we want inventive plant-based recipes, not simple cauliflower steaks or stuffed aubergines that command similar prices to a meat based equivalent.

With January in danger of being forever renamed Veganuary, we’ve tested 12 Vegan lines to assess acceptance amongst Vegetarians, Vegans, Flexitarians and Meat Reducers. Watch out for our February review to find out how these products fared.