Innovation in Frozen is the way to change perceptions

This month has been dominated by Easter treats, but retailers will already be gearing up for the next ‘event’ the summer BBQ season. With that comes a renewed focus on the ice cream aisle, (although this is a market that is minimising seasonality with year-round snack appeal), and a willingness to look for increased convenience to minimise the time spent in the kitchen away, from the sun.