Life-stage shapes our relationship with food and drink during lockdown.

Our latest Tracker Survey is focussed on the shifts in behaviour around food and drink that may stick after lock-down.


What we found is not surprising: changing behaviour is often shaped by our life-stage. Those with a houseful of dependents are spending an increasing amount of time planning, shopping, and cooking but this could well be seen as a chore. They may be cooking more from scratch but what they want are healthy, child-friendly snacks, convenient short-cuts, easy family friendly recipes, and maximum affordability. The stresses of home schooling have perhaps also been a contributory factor in the increase in wine/spirit drinking.


For those with no parental responsibilities, lockdown has bought more time in the kitchen, but this has not always translated into key shifts in cooking habits. While our older participants were the least likely to acknowledge any change in their behaviour at all, the pre-family group were the most likely to register change – experimenting with new flavours, home baking and checking the nutritional value of food.