Tackling obesity through change in food products is not easy.

Autumn this year is likely to be more of a challenge than ever for the trade. Not only is there the run up to Christmas, but the looming Brexit deadline, plus increasing pressures on sourcing, growing environmental anxiety over packaging and sustainability and on the types and nutritional value of our food choices.

September saw a claim in The Times* that Britain is eating even more sugar than two years ago despite a 20% voluntary target to reduce sugar content in certain food products. Some categories such as cereals and yogurts are on track to reach the target, (down at least 9%), other sweet foods have shown little shift, with some puddings and sweets even seeing an increase in sugar per 100g. The Food and Drink Federation has shown little surprise at the figures given the enormity of the task and others have pointed to the success of the sugar levy on fizzy drinks (arguably easier) which has led to a 29% reduction, as a more effective way forward. The threat of a wider tax on the use of sugar in prepared food hangs over the industry.