The Importance of Quality Benchmarking

In the 35 years that Fast Foodfax has been testing new food and drink products we have not seen any dramatic short-term changes in consumer preferences, but there have been gradual shifts. By reviewing new lines with a representative sample of GB shoppers, the service aims to provide a snapshot into the market potential of new products. We look for glimmers of interest amongst early adopters, products that maintain or build on initial concept appeal and those that show potential amongst particular types of consumer.