In the 35 years that Fast Foodfax has been testing new food and drink products we have not seen any dramatic short-term changes in...

1. Tested by a general shopper audience. Across the UK in 6 locations 2. Results on key measures such as Taste, Quality, Star Rating,...

Many of us use January as a time to re-set our diets, as if the start of the year wasn’t miserable enough. While abstinence is surely not...

What did Foodfax Reviewers think of 2018 food and drink innovations? At the end of 2017, we predicted Veganuary 2018 would begin to...

A look at what’s been happening this month. Despite the Competition and Markets Authority’s continuing assessment of the potential Asda ...