2019 was a record-breaking year for Veganuary with over 14,000 taking partᶦ. Now Veganuary is over and we are fully immersed into 2019, we take a chance to reflect on this trend and the implications it has for the future….
In January 2019, supermarkets came out in force to cater for the rising trend of veganism and plant-based diets. With new vegan ranges appearing on shelves in M&S, Morrisons, and Aldi amongst others, consumers now have much more choice and widened exposure to a plant-based diet.
New vegan and plant-based products may be seen to target those undertaking a strict dietary and lifestyle choice, but they need to impress a wider audience if they are to succeed in the mainstream market.
We have tried and tested a number of different plant-based foods with category buyers, but not necessarily strict vegans or vegetarians. From this, we have compiled the key components for creating a successful vegan product.