Cambridge MR hold a unrivalled database of 30,000+ new product consumer test evaluations, providing a unique insight timeline into product development trends across more than 450 categories, including the pivotal Ready Meals sector.
Successful Ready Meals offer value for their price point at every level from Economy / Value to Premium. At their most successful they match expectations of their name; they limit perceptions of being ‘over-processed’, deliver authenticity, a ‘clean’ ingredients list and emphasize provenance of ingredients and sustainability.
Innovation is as much about matching expectations as well as changing taste boundaries
2015 witnessed a growing appetite for prepared in-home meal solutions as time-starved consumers looked for family friendly alternatives during the week, as well as more indulgent weekend fare. This was a big year for premium frozen; Cook! entered the market with some strong scoring prem