SIGNING OUT ON A DECADE OF CHANGE MUCH SEEMS THE SAME – MUCH IS NOT

At the end of a decade of changing attitudes and priorities, food continues at the forefront of new thinking and behaviours. Some are for the better; think awareness of provenance and seasonality, artisan offerings in breads and cake and high-quality vegetable-based foods. Others have been less inspiring – vegetable desserts, bean-based protein drinks, edible insects and chocolate covered chickpeas.


Trend defining restaurants have waxed and waned whilst chain branded casual dining has atrophied. Staying in became a new norm as Deliveroo, Just Eat and Uber promised speed, convenience and variety at the touch of an app, including Supermarket Pizza and McDonald’s. Street food and pop-ups embraced by Millennials eager for foods and formats that engage the Instagram generation won out. Veganism, growing Flexitarianism and a whole rainbow of food intolerances further changed the retail landscape.


It has also been the decade when the Discounter