Summer has been the main focus of product development this month. Tilda Summery Rice Salad 39/50 Good value prompting regular purchase...

The British summer should be a time to kick back, relax and enjoy lingering weekend lunches and impromptu BBQ’s with family and friends....

Twistd Mediterranean Cous Cous Snack Pot 34/50 This 'exciting new idea' was considered ideal by over a third as a 'good standby' in the...

J James & Family Breaded Ham Slices 43/50 A rival for Tesco's Jack's value range, this Sainsbury's budget Ham has been rated 10 points...

It means they have to give consumers clear reasons to pay that bit extra for their products. How? By being even smarter about...

Even in the digital age we get stuck in the definitions of a different era. Nowhere more so than in food retailing and supply. Think of...

Allinsons Serious White with Sourdough 40/50 An exciting new idea, this sliced Sourdough is bang on trend & expected to be a healthy...

Ask the average Brit what summer food means to them and you’ll get a very mixed response. Optimists will probably talk about enjoying a...

Asda Lentil Dhal Dip 44/50 As well as having a subtle aroma of garlic, this Dip was considered authentic and creamy, with the added bonus...

Vegan product launches now make up a fifth of all retail NPD.

Testing the latest new entries into the market for the last 35 years Foodfax keeps us at the very forefront of the latest food and drink...

Iceland Hash Brown Fries 48/50 Given a 4 Star + rating by 86% of Reviewers, these were thought suitable for all ages and for a variety of...

This month has been dominated by Easter treats, but retailers will already be gearing up for the next ‘event’ the summer BBQ season. With...

Iceland Mini Chocolate & Mint Vienna 49/50 This retro twist was a "great size, convenient and different". Asda Edamame Bean & Broccoli...

Offering convenience for those who like to feel they are cooking for their family has long been a challenge. One initially driven by...

McCoy’s Muchos Smoky Chilli Chicken 43/50 A new lighter Tortilla snack from the McCoy's brand. Crunchy with a strong tangy flavour. 94%...

In the 35 years that Fast Foodfax has been testing new food and drink products we have not seen any dramatic short-term changes in...

1. Tested by a general shopper audience. Across the UK in 6 locations 2. Results on key measures such as Taste, Quality, Star Rating,...

2019 was a record-breaking year for Veganuary with over 14,000 taking partᶦ. Now Veganuary is over and we are fully immersed into 2019,...

Morrisons V Taste Coconut Katsu Curry Melt, 46/50 Vegan reviewers loved the size and shape of these frozen Melts and appreciated their...