Innovation in Frozen is the way to change perceptions
This month has been dominated by Easter treats, but retailers will already be gearing up for the next ‘event’ the summer BBQ season. With...
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News & Views
News, insight and information from the world of market research and food & drink.
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- Apr 17, 2019
Quartet of Quality
Iceland Mini Chocolate & Mint Vienna 49/50 This retro twist was a "great size, convenient and different". Asda Edamame Bean & Broccoli...
12 views
- Apr 17, 2019
Suppliers are working hard to improve convenience and on-pack information for ‘foodies’
Offering convenience for those who like to feel they are cooking for their family has long been a challenge. One initially driven by...
7 views
- Mar 15, 2019
February Fantastic 4
McCoy’s Muchos Smoky Chilli Chicken 43/50 A new lighter Tortilla snack from the McCoy's brand. Crunchy with a strong tangy flavour. 94%...
2 views
- Mar 15, 2019
The Importance of Quality Benchmarking
In the 35 years that Fast Foodfax has been testing new food and drink products we have not seen any dramatic short-term changes in...
4 views
- Mar 14, 2019
TEST YOUR PRODUCT FOR £299
1. Tested by a general shopper audience. Across the UK in 6 locations 2. Results on key measures such as Taste, Quality, Star Rating,...
4 views
- Feb 28, 2019
Creating a Successful Vegan Product
2019 was a record-breaking year for Veganuary with over 14,000 taking partᶦ. Now Veganuary is over and we are fully immersed into 2019,...
8 views
- Feb 20, 2019
2 Great Products we tested this month
Morrisons V Taste Coconut Katsu Curry Melt, 46/50 Vegan reviewers loved the size and shape of these frozen Melts and appreciated their...
5 views
- Feb 20, 2019
Fresh thinking for 2019
Many of us use January as a time to re-set our diets, as if the start of the year wasn’t miserable enough. While abstinence is surely not...
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- Jan 9, 2019
FOODFAX 2018 TRENDS AND INSIGHTS
What did Foodfax Reviewers think of 2018 food and drink innovations? At the end of 2017, we predicted Veganuary 2018 would begin to...
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- Dec 21, 2018
New product development in a shifting retail landscape
Traditionally, at this time of year, we look back at the new products tested through Fast Foodfax as we learn a lot; the kind of products...
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- Dec 4, 2018
Results are in........
Recognising excellence in own-label food and drink. The scheme is a fantastic way for retailers and suppliers to secure independent,...
12 views
- Dec 4, 2018
We Review Tesco's Latest Offering - Jack's
A look at what’s been happening this month. Despite the Competition and Markets Authority’s continuing assessment of the potential Asda ...
6 views
- Dec 4, 2018
Highlight of the month
Both Tesco’s Stockwell and Jack’s Baked Beans scored well. For the Jack’s offering, while the packaging didn’t set the world alight, the...
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