One Man’s Meat … is increasingly another man’s Meat Free. In fact, freedom is the new mantra in food. Free from sugar, dairy, lactose,...

From all the products we tested this month on Foodfax, we have selected our top and bottom 3!

September saw a claim in The Times* that Britain is eating even more sugar than two years ago despite a 20% voluntary target to reduce sugar

From all the products we tested this month on Foodfax, we have selected our top and bottom 3!

Summer has been the main focus of product development this month. Tilda Summery Rice Salad 39/50 Good value prompting regular purchase...

The British summer should be a time to kick back, relax and enjoy lingering weekend lunches and impromptu BBQ’s with family and friends....

It means they have to give consumers clear reasons to pay that bit extra for their products. How? By being even smarter about...

Even in the digital age we get stuck in the definitions of a different era. Nowhere more so than in food retailing and supply. Think of...

Allinsons Serious White with Sourdough 40/50 An exciting new idea, this sliced Sourdough is bang on trend & expected to be a healthy...

Ask the average Brit what summer food means to them and you’ll get a very mixed response. Optimists will probably talk about enjoying a...

Iceland Hash Brown Fries 48/50 Given a 4 Star + rating by 86% of Reviewers, these were thought suitable for all ages and for a variety of...

This month has been dominated by Easter treats, but retailers will already be gearing up for the next ‘event’ the summer BBQ season. With...

Iceland Mini Chocolate & Mint Vienna 49/50 This retro twist was a "great size, convenient and different". Asda Edamame Bean & Broccoli...

Offering convenience for those who like to feel they are cooking for their family has long been a challenge. One initially driven by...

McCoy’s Muchos Smoky Chilli Chicken 43/50 A new lighter Tortilla snack from the McCoy's brand. Crunchy with a strong tangy flavour. 94%...

In the 35 years that Fast Foodfax has been testing new food and drink products we have not seen any dramatic short-term changes in...

Many of us use January as a time to re-set our diets, as if the start of the year wasn’t miserable enough. While abstinence is surely not...

Traditionally, at this time of year, we look back at the new products tested through Fast Foodfax as we learn a lot; the kind of products...

A look at what’s been happening this month. Despite the Competition and Markets Authority’s continuing assessment of the potential Asda ...